How marketing industry model in argentina
On its 45-year history, the Association Argentina de Marketing (AAM) has announced the special edition of a publication with permanent reference material, stories, anecdotes, information and participation of the entire marketing industry in Argentina.
The special edition will have 300 pages of content with the participation of major industry relating anecdotes and knowledge sharing RECAVA during the 45-year history of the AAM.
The publication will also include the history of the evolution of marketing tools and unpublished materials distinguished cases with Mercury Awards since 1982.
In addition, try all the postures and dilemmas of this new science, to close with a final chapter on the prospects for the industry for years to come.
Gustavo Dominguez, President of AAM, said: “The obligation of the Association is to disseminate best practices of marketing in Argentina. This publication is an excellent opportunity to share the knowledge we gather during these first 45 years with the participation of the entire Argentine marketing industry. “
To involve the entire marketing community, the AAM has developed several alternatives to participation for those who want to be part of this historical publication.
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