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The national and international press as Monica christened “Bulldozer” Carvajal because trucks driving large mining equipment and was the only rescuer of the 33 miners trapped in the San Jose site. He did so well that Sernam and Minera Isla Riesco was invited to recount their experience with other women at the seminar “Challenges for Women Magellan: nontraditional jobs.” The event is scheduled for this Friday, at the headquarters of Inacap. The day begins at 8:30 and ends near the 13 horas.Carvajal assessed the public and private efforts to open up spaces for women employment of Magellan.

Said that women have much to contribute to workforce development in the country. The mining and handling of heavy machinery by women are perfectly feasible, and puts his experience as ejemplo.También Carvajal visited Isla Riesco and highlighted the company’s policy to integrate women in a field still limited in the ability to access . On occasion he met with the General Manager of Minera Isla Riesco, Jorge Pedrals and had the opportunity to meet some of the productive activities that are developed on the island.

Visited an agritourism initiative exists in the island, such as the Estancia Fitz Roy. “The mining project considered to favor the recruitment and training, mostly local labor. The challenge is that at least 80% of workers are in the area and we want to encourage training and hiring of women in our project, “said Patricio Alvarado, manager of Corporate Affairs and Environment. Read the rest of this entry »

The American company leader in performance marketing, Online Advertising Ergots Group, announced the major trends in online marketing and advertising for 2011 in Mexico.

It highlights the growth of investment in social networks and the use of new tools in technology for measuring results.

For this 2011, it is expected that Mexico’s industry online advertising has increased more than $ 4.600 million pesos.

According to information from the IAB, online advertising industry grew 8 times in just 4 years from 2005 to 2009, showing a steady development. According to marketer, in 2011 it is expected that U.S. industry will grow by 10.5% to reach 28.5 billion dollars, so that in 2014, the investment is $ 40.5 million.

Ergots CEO, Ulysses Vazquez, said the following, “The main challenge of online advertising in Mexico is to have trained professionals to support the growth of industry and educate advertisers about the budget allocated to the online industry, the and clear benefits, improving the performance of their campaigns.”