Archive for the ‘online advertising industry’ Category
The American company leader in performance marketing, Online Advertising Ergots Group, announced the major trends in online marketing and advertising for 2011 in Mexico.
It highlights the growth of investment in social networks and the use of new tools in technology for measuring results.
For this 2011, it is expected that Mexico’s industry online advertising has increased more than $ 4.600 million pesos.
According to information from the IAB, online advertising industry grew 8 times in just 4 years from 2005 to 2009, showing a steady development. According to marketer, in 2011 it is expected that U.S. industry will grow by 10.5% to reach 28.5 billion dollars, so that in 2014, the investment is $ 40.5 million.
Ergots CEO, Ulysses Vazquez, said the following, “The main challenge of online advertising in Mexico is to have trained professionals to support the growth of industry and educate advertisers about the budget allocated to the online industry, the and clear benefits, improving the performance of their campaigns.”