Data Mining Book

Archive for the ‘marketing industry’ Category

The American company leader in performance marketing, Online Advertising Ergots Group, announced the major trends in online marketing and advertising for 2011 in Mexico.

It highlights the growth of investment in social networks and the use of new tools in technology for measuring results.

For this 2011, it is expected that Mexico’s industry online advertising has increased more than $ 4.600 million pesos.

According to information from the IAB, online advertising industry grew 8 times in just 4 years from 2005 to 2009, showing a steady development. According to marketer, in 2011 it is expected that U.S. industry will grow by 10.5% to reach 28.5 billion dollars, so that in 2014, the investment is $ 40.5 million.

Ergots CEO, Ulysses Vazquez, said the following, “The main challenge of online advertising in Mexico is to have trained professionals to support the growth of industry and educate advertisers about the budget allocated to the online industry, the and clear benefits, improving the performance of their campaigns.”

On its 45-year history, the Association Argentina de Marketing (AAM) has announced the special edition of a publication with permanent reference material, stories, anecdotes, information and participation of the entire marketing industry in Argentina.

The special edition will have 300 pages of content with the participation of major industry relating anecdotes and knowledge sharing RECAVA during the 45-year history of the AAM.

The publication will also include the history of the evolution of marketing tools and unpublished materials distinguished cases with Mercury Awards since 1982.

In addition, try all the postures and dilemmas of this new science, to close with a final chapter on the prospects for the industry for years to come.

Gustavo Dominguez, President of AAM, said: “The obligation of the Association is to disseminate best practices of marketing in Argentina. This publication is an excellent opportunity to share the knowledge we gather during these first 45 years with the participation of the entire Argentine marketing industry. “

To involve the entire marketing community, the AAM has developed several alternatives to participation for those who want to be part of this historical publication.