Data Mining Book

Archive for the ‘CRM project’ Category

Among the studies carried out by firms specializing in analysis of CRM projects as Research Forrester identified that about 37% of companies surveyed in the study mentioned as one of the most significant problems in managing their information systems, the duplication of data. Many times the guidelines of the projects are aimed to take special care in order of priority on issues of technology (tools), processes and people, leaving most occasions the issue of data simply as a set of key activities related to migration and general review of their quality. The data is an element that is not going to make the CRM project is successful, but if not treated with the importance they deserve in the project if it can lead to failure. Often not understood that the preparation of an adequate strategy for data management within the project is crucial and if not assigned human resources, technical and optimal time for this item, can become the “demon” inside thereof. The data issue warrants perform the following types of activities:

First discuss this and define a specific tool, do not just by intuition, what are the critical data and fundamental to its strategy of centralization on the client. Be careful, remember that users want that are given to the smallest detail of information is recorded in the system, but we know that each of these data requires maintenance, development and must have a specific purpose in the store base information. Therefore, be very critical to defining each of the data on your information system.
Prepare a detailed work plan for the identification, migration, cleansing, completion and delivery of initial data information system
Depending on the complexity of the project, assign at least one person whose main objective and hopefully unique, is that of ensuring the implementation of the plan of work referred to in the previous
Begin execution of this plan since the beginning of the project, do not leave this subject for the startup phase or live output